FUTURE GAZERS - An exploration into what the next 50 years holds for small and new businesses

My Role: Ideation + Direction + Production

Brief: Make Yell Business the go-to digital marketing service for small and new businesses

Idea: Partner with acclaimed futurist and author James Wallman, to predict how certain changes in what has been dubbed ‘The Fourth Industrial Revolution’ will affect small, or relatively new businesses and ask four entrepreneurs how they see the future in relation to their own businesses

Impact:

• 30 pieces of editorial coverage across key digital publications

• 15% uplift in enquiries during the campaign period