My passion is story telling and creating things and experiences that engage, amaze and grow audiences. I get a buzz from seeing the hugely positive impact that great creative communications can have on human emotions and business performance.
As an experienced Creative Director with 20 years in creative brand comms (digital and experiential), I love empowering others to have ideas, too. I take pride in building and nurturing an inclusive, fun and open creative culture in the teams and projects that I lead.
Alongside providing creative consultancy to agencies and brands, I am the founder of dead good studio and a member of the World Experience Organisation.
I am a strategic-thinker-doer who is adept at coming up with insight driven, commercially focused ideas for both digital content and audience experiences (virtual and live), creating presentations and pitching, art directing across multiple disciplines, managing commercial partnerships and providing senior level creative consultation. Originally from a hands-on, production background, I have bags of experience managing budgets, timelines, delivery teams and agency partners.
Having jettisoned London for the seaside, I have landed in Worthing, West Sussex where I am dad to 2 boys Max (9) and Sam (6) and husband to Sarah (check out her lush candles at seven-seventeen.co.uk). I want a dog. Instead we have 5 stick insects that I have to look after. I am not a fan of stick insects. I am a LEGO junkie and a sonic renegade from the near future.