CREATIVE GRANTS - Rewarding live entertainments most creative minds

My Role: Direction + Production

Brief: Establish Smirnoff as a supporter and facilitator of Britain’s progressive nightlife

Idea: Champion the creators and promoters of the most innovative and entertaining club nights and events by providing expertise, funds and a platform for their live events

Impact:

• Over 20 live events across the UK

• Legacy creation with several winners going on to establish careers in the industry

• Over 1 million social media interactions

• Over 500 pieces of national and regional press coverage