DODGEM DERBY - Britain’s first dodgem derby

My Role: Ideation + Direction + Production

Brief: Create a stand-out experiential event to launch the new Kettle Ridge Crisps range

Idea: Recruit Top Gear’s newly outed Stig and James Bond stunt Driver Ben Collins to lead a squad of multi-flavoured, road legal dodgem cars across the country

Impact:

• Over 10,000 competition entries via the Facebook app

• Over 100 pieces of national and local editorial coverage