EASTER MAGIC - A Facebook Exclusive, Magical Mystery Tour of the UK’s most mystical locations

My Role: Ideation + Creative & Social Strategy + Art Direction + Production

Brief: Generate 5,000 new sign-ups in the lead up to Easter

Idea: A giant 2m diameter levitating Easter egg, 6 location based photoshoots and a social competition challenging the public to guess the mystery locations for the chance to win Easter prizes.

Impact:

• 20:1 ROI

• 10,226 new sign ups

• 52,000 Social interactions

• Marketing Week - Top 3 Easter Brand Campaigns