HEARTWORK - Encouraging the UK to ride its way to a healthier heart

My Role: Ideation + Creative Strategy + Production

Brief: Increase sign ups for Evans Cycle’s Ride to Work Scheme

Idea: Use the biometric heart data from thousands of cyclist commuters to create an original piece of music by electronic music icons Orbital in partnership with The British Heart Foundation

Impact:

• 40% uplift in sign ups to the Ride to Work Scheme

• #1 in Google organic search for ‘ride to work’

• National coverage inc The Sun, Metro, Manchester Evening News, Creative Review, Mixmag, DJ Magazine, BBC 6 Music

• Music Week Awards Brand Partnership of the Year - Finalist

• European Search Marketing Awards - Winner