RETURN TO GOLD HILL

My Role: Direction + Production

Brief: Boost Evans Cycles’ reputation in the growing electric bike (e-bike) market and drive e-bike sales.

Idea: A multi-award winning PR campaign featuring a re-make of the iconic 1973 Hovis advert by Sir Ridley Scott. Our version saw the original Hovis boy Carl Barlow (now a retired Fire Fighter) return – and finally conquer – Gold Hill on an Evans e bike. Alongside the film we produced photography and content assets to support the media sell-in, driving traffic to a dedicated content hub on the brand website.

Impact:

• 50% increase in sales

• 795% ROI

• National coverage inc The Daily Mail, The Sun, The Guardian, The Daily Express

• UK Search Awards - winner

• European Search Awards - winner

• DMA Awards -gold winner