BEYOND YOUR HORIZON

My Role: Ideation + Direction + Production

Insight: 1 in 3 school children living in at-risk areas of Brighton have never been to the beach. There is a high rate of children in need in Brighton, yet it is home to some inspiring people in the digital industry with access to fantastic resources.

Idea: A virtual reality journey taking kids from the classroom to the beach and beyond their horizon.

Impact:

• First trip to the beach for 30% of the children

• First VR experience for 90% of the children

• First experience of riding the British Airways i360 for 92% of the children

• Content provided school room follow-up activity

• Broadcast coverage on ITV Meridian News and BBC Radio South