MADE TALL - Fashion’s first 3D printed mannequin based on real customer body shape.

My Role: Ideation + Creative Strategy + Production

Brief: Boost new customer acquisition whilst promoting positive body image for tall women.

Insight: Fashion mannequins do not represent the typical body shapes of real women. When tall women shop online, they don’t identify themselves as “tall” when they search for clothes.

Idea: Off the back of a social campaign to recruit and reward a Long Tall Sally customer, we created an identical mannequin, film and supporting content assets that were used for an International PR campaign culminating in the creative appearing in NYC’s Times Square.

Impact:

• 7:1 ROI

• 200 pieces of editorial coverage

• PR Moment Awards - Winner

• PRCA Dare Awards - Winner

• Drum Search Awards - Grand Prix Winner

• European Search Awards - Winner

• SABRE Awards - Finalist

My Role:
Ideation + Writing + Direction

Idea:
An alternate reality story experienced through digital narratives and immersive virtual and live events

Impact:
Estimated 2.5 million audience to date across digital, festival and event activations inc:

• Glastonbury

• TEDx

• Bluedot

• Lost Horizon Virtual Festival

• Boomtown

• Kendal Calling

BEYOND YOUR HORIZON

My Role: Ideation + Direction + Production

Insight: 1 in 3 school children living in at-risk areas of Brighton have never been to the beach. There is a high rate of children in need in Brighton, yet it is home to some inspiring people in the digital industry with access to fantastic resources.

Idea: A virtual reality journey taking kids from the classroom to the beach and beyond their horizon.

Impact:

• First trip to the beach for 30% of the children

• First VR experience for 90% of the children

• First experience of riding the British Airways i360 for 92% of the children

• Content provided school room follow-up activity

• Broadcast coverage on ITV Meridian News and BBC Radio South

HEARTWORK - Encouraging the UK to ride its way to a healthier heart

My Role: Ideation + Creative Strategy + Production

Brief: Increase sign ups for Evans Cycle’s Ride to Work Scheme

Idea: Use the biometric heart data from thousands of cyclist commuters to create an original piece of music by electronic music icons Orbital in partnership with The British Heart Foundation

Impact:

• 40% uplift in sign ups to the Ride to Work Scheme

• #1 in Google organic search for ‘ride to work’

• National coverage inc The Sun, Metro, Manchester Evening News, Creative Review, Mixmag, DJ Magazine, BBC 6 Music

• Music Week Awards Brand Partnership of the Year - Finalist

• European Search Marketing Awards - Winner

RED STARS SECRET VENUE - “THE secret party of Shangri-La” (Glastonbury Arts Curator)

My Role: Ideation + Direction + Production

Idea: A top secret immersive music venue with a crashed satellite installation, interactive screen and entry via a password hidden in social media clues.

Impact:

• The longest queue ever seen for a micro venue at Glastonbury

• Coverage across the main Glastonbury social channels

• An official Glastonbury 2017 highlight

EASTER MAGIC - A Facebook Exclusive, Magical Mystery Tour of the UK’s most mystical locations

My Role: Ideation + Creative & Social Strategy + Art Direction + Production

Brief: Generate 5,000 new sign-ups in the lead up to Easter

Idea: A giant 2m diameter levitating Easter egg, 6 location based photoshoots and a social competition challenging the public to guess the mystery locations for the chance to win Easter prizes.

Impact:

• 20:1 ROI

• 10,226 new sign ups

• 52,000 Social interactions

• Marketing Week - Top 3 Easter Brand Campaigns

CREATIVE GRANTS - Rewarding live entertainments most creative minds

My Role: Direction + Production

Brief: Establish Smirnoff as a supporter and facilitator of Britain’s progressive nightlife

Idea: Champion the creators and promoters of the most innovative and entertaining club nights and events by providing expertise, funds and a platform for their live events

Impact:

• Over 20 live events across the UK

• Legacy creation with several winners going on to establish careers in the industry

• Over 1 million social media interactions

• Over 500 pieces of national and regional press coverage

DODGEM DERBY - Britain’s first dodgem derby

My Role: Ideation + Direction + Production

Brief: Create a stand-out experiential event to launch the new Kettle Ridge Crisps range

Idea: Recruit Top Gear’s newly outed Stig and James Bond stunt Driver Ben Collins to lead a squad of multi-flavoured, road legal dodgem cars across the country

Impact:

• Over 10,000 competition entries via the Facebook app

• Over 100 pieces of national and local editorial coverage

FUTURE GAZERS - An exploration into what the next 50 years holds for small and new businesses

My Role: Ideation + Direction + Production

Brief: Make Yell Business the go-to digital marketing service for small and new businesses

Idea: Partner with acclaimed futurist and author James Wallman, to predict how certain changes in what has been dubbed ‘The Fourth Industrial Revolution’ will affect small, or relatively new businesses and ask four entrepreneurs how they see the future in relation to their own businesses

Impact:

• 30 pieces of editorial coverage across key digital publications

• 15% uplift in enquiries during the campaign period
  

ONECOR SUPERSTORE - Immersive entertainment venue and part of the Boomtown alternate reality maze game

My Role: Ideation + Direction

THE BIG BUZZ OFF - Daring the nation to go full monty with a lockdown buzz cut to help those living miserably

My Role: Ideation + Creative Direction

Insight: CALM (Campaign Against Living Miserably) experienced a record surge in demand for their suicide prevention services with a 37% increase during the first week of COVID-19 lockdown. People were desperate for a haircut during lockdown with Google searches for hair clippers up almost 400% YOY (April 2020)

Idea: A fundraising campaign encouraging men and women to be brave, have a buzz cut for CALM and nominate their family and friends to do the same. A partnership with Twitter, rock band We Are Scientists (for the launch of their single I Cut My Own Hair) and Celebrity Love Island winner and barber Cem Centinay helped to amplify the campaign across social and press.

Impact:

• Over 600 people took part

• Funds raised provided 1,500 potentially life saving calls

• National editorial coverage inc Jo Wiley on BBC 6 Music, NME, Metro

THE WORLD’S BIGGEST COFFEE MORNING - Mass participation, international fundraising event

My Role: Event Marketing Coordinator

W*A*R*S Live - Exclusive live concert film produced for the world’s largest virtual festival

My role: Ideation + Direction + Production

RETURN TO GOLD HILL

My Role: Direction + Production

Brief: Boost Evans Cycles’ reputation in the growing electric bike (e-bike) market and drive e-bike sales.

Idea: A multi-award winning PR campaign featuring a re-make of the iconic 1973 Hovis advert by Sir Ridley Scott. Our version saw the original Hovis boy Carl Barlow (now a retired Fire Fighter) return – and finally conquer – Gold Hill on an Evans e bike. Alongside the film we produced photography and content assets to support the media sell-in, driving traffic to a dedicated content hub on the brand website.

Impact:

• 50% increase in sales

• 795% ROI

• National coverage inc The Daily Mail, The Sun, The Guardian, The Daily Express

• UK Search Awards - winner

• European Search Awards - winner

• DMA Awards -gold winner

  
  
  

MILLER MIAMI - 12 month global music activation culminating in a 5 day showcase consumer and media event

My Role: Ideation + Strategy + Direction

SKIERS VS BORDERS

My Role: Content Production

YES MEDIA LAUNCH - Experiential PR events at Old Vic Tunnels and Ministry of Sound headlined by Tinie Tempah, DJ Fresh and Team GB Boxing.

My Role: Ideation + Direction + Production

LIFEAID PRODUCT LANUCH - Headline keynote from OneCor CEO Gordon Romance

My Role: Ideation + Direction

THE BULLEIT SESSIONS - Live music event series to launch Bulleit Bourbon in Scotland, UK

My Role: Ideation + Direction + Production

ZANE LOWE & ANNIE MAC REVOLUTION TOUR

My Role: Production

CHRONICLES OF NARNIA: VOYAGE OF THE DAWN TREADER
GULLIVER’S TRAVELS - International press junkets at The Tower of London

My Role: Ideation + Direction + Production

THE DRUM CHIP SHOP AWARDS: WINNER ‘BEST PARODY’
Red Bull - Mexico’s Most Popular Beverage

My Role: Ideation + Direction

Digital content creation for world’s leading search insight tool

My Role: Ideation + Direction + Production

THE NOCTURNAL DAD: EPISODES 1-11 - Adventures of an anonymous, exhausted, confused dad. Created for TotRockinBeats.com

My Role: You found the red herring in my portfolio. I know absolutely nothing at all about this and I am definitely not The Nocturnal Dad. Illustrations by the wonderful @DomMurray75

Read the Nocturnal Dad HERE

DEAD GOOD CREATIVE STUDIO - Think // Dare // Do

My Role: Founder

Dead Good is a collective of highly experienced multi-disciplined freelance creatives providing a full service creative studio capability specialising in immersive content and creative comms for brands, bands, artists, festivals and organisations.